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You could be a UK's Best Workplace in Retail, Hospitality & Leisureâ„¢!

Get the premier distinction that helps you attract the best talent, build brand recognition, and secure a competitive edge as an employer of choice in the leisure, hospitality and retail industries.

Apply for the UK's Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ in Retail, Hospitality & Leisure 2025
Trusted by top hospitality, leisure & retail companies
hilton

The world's most respected recognition programme

Built upon 30 years of research, Great Place To Work is the global authority on workplace culture. Our Trust Indexâ„¢ Survey is taken by millions of employees annually.  

Our renowned Great Place To Work 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ and prestigious Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ Lists empower employers to attract top talent, benchmark company culture, and drive revenue growth.

Step 1

Survey your employees

Select a 2-week period to launch the Trust Indexâ„¢, our research-backed employee survey.


Survey Platform

Step 2

Earn 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ

If your Trust Index results are 65% or higher, you'll be accredited as an official Certifiedâ„¢ 'great' workplace.

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Certified 2024 Small

 

Step 3

Become eligible for Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ lists

Top-scoring organisations can earn a ranking on our national, regional, and global Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ Lists!

3

 

"We use the Great Place To Work® Emprisingâ„¢ platform to survey 30,000+ team members around the world. We like that regardless of your skill level, it's easy to use, it interfaces with our platforms, and we can slice and dice the data any way we need to." 

Pam Meiners, , Senior Director, Recognition, Hilton

"The 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ process is much more than a logo itself; we use the process to gain deep insight into how our colleagues are feeling about working at ProCook, what we're doing well and what we can improve on - it's an invaluable process."

, , ProCook

"The data we have gathered from completing the survey has been invaluable in helping develop our People strategy. Really understanding how our team are feeling about a number of key measures has helped us direct our resources and efforts to achieve maximum return. Having such good data has also helped us raise the bar in terms of management focus on people across the business and has helped us drive change in a positive and informed way."

, , TeamSport Indoor Karting

Recognised companies outperform their competitors

71%

of UK employees in these sectors are more likely to apply for a job that is officially recognised as a great place to work.

2%-3%

the average annual outperformance of Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ compared to the market. 

94%

of employees would highly recommend their organisation¨¨™s services and products.

Learn how to secure a spot on the Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ in Retail, Hospitality & Leisureâ„¢ List

Ready to get started?

â–¶&²Ô²ú²õ±è; Earn positive brand exposure

â–¶&²Ô²ú²õ±è; Premium national media distribution: The Guardian, The Telegraph, The Economist

â–¶&²Ô²ú²õ±è; Automatic eligibility for multiple Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ Lists with just one application

â–¶&²Ô²ú²õ±è; Employees and candidates trust our third-party validation of your workplace

GPTW Certified Badge

See how it works

Watch a step-by-step walk-through of the 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ process.

Great Place To Work FAQs

How do we become a Best Workplaceâ„¢?

Organisations looking to be recognised on a Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ list, first start by getting Certifiedâ„¢ as a 'great place to work'. Through the 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ process, we capture valuable employee feedback using our research-driven Trust Indexâ„¢ survey and details about the programmes and practises that make your workplace unique. Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ are then determined from the pool of Certifiedâ„¢ organisations via a rigorous assessment process that is based on the outcome of both your Trust Indexâ„¢ survey and other factors.

How are Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ selected?

We use our For Allâ„¢ Model and Methodology to evaluate our pool of companies. Top performing companies are recognised as Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ. To , companies must survey their employees using our flagship assessment, the Trust Index©, and complete a Culture Brief.

Who¨¨™s eligible for Great Place to Work¨¨™s Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ Lists?

To be eligible for our Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ Programme, you will need a minimum of 10 employees, be Great Place to Work-Certified and pass the rigorous assessment of your organisation's workplace culture by our culture experts. All eligibility criteria for each Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ lists can be found here.

What are the Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ list deadlines?

You must complete your Great Place To Work 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØ by the Get Certified date for that list on our List Deadlines page.

How does Great Place to Work® compare with other recognition providers?

Great Place to Work® UK provides recognition across multiple categories in annual lists, which are published throughout the year.

We are unique in measuring an organisation¨¨™s culture, the benefit of which is that we can also benchmark policies and people practices with Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢ of a similar size and industry. No other employee experience survey compares what leaders think they are delivering with what is actually being experienced by employees.

Moreover, we provide outstanding organisations with recognition in other countries where they have offices; other continents (Europe's Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢) and globally (World's Best 91¶ÌÊÓÆµAppÆÆ½â°æÏÂÔØâ„¢).

Is there a cost for your services?

Yes. As a consultancy business, our fees are tailored to the needs and specific solutions that are relevant to your organisation. Get in touch with one of our Great Place to Work® experts to discuss your requirements.